Callaway Ends Good Good Partnership After Backlash Over Controversial Video

Posted : 28 August 2026

Callaway has terminated its partnership with golf content creator Good Good with immediate effect after a promotional video showing a woman being pushed to the ground sparked widespread criticism.

The video was accused of trivialising violence against women, prompting both companies to remove it and issue apologies, while Good Good also withdrew its sponsorship of a PGA Tour event in Austin.

 

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