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Italy’s Tennis Revolution: From Football Fandom to Davis Cup Glory

Posted : 27 November 2025

Italian tennis has captured the nation’s imagination, overtaking football and Formula 1 in popularity thanks to the rise of stars like Jannik Sinner and the national Davis Cup team.

 In Bologna, 10,000 fans erupted in jubilation as Flavio Cobolli and Matteo Berrettini led Italy to a historic third consecutive Davis Cup victory, a feat unmatched since the United States in 1972.

The emotional narrative is heightened by Cobolli and Berrettini’s personal connection, with Berrettini having once been Cobolli’s babysitter, now teaming up to bring national glory.

This surge in tennis popularity comes amid a decline in Italian football and Formula 1 results, highlighting a shift in sporting priorities. Italian tennis has benefited from a well-structured national system, focusing on early talent identification, modern training facilities, and high-quality coaching. This investment has produced world-class players across both men’s and women’s competitions, with the nation now sending eight men and two women into the top 100 globally, including top-ten stars.

The cultural impact is clear: television ratings and fan engagement for tennis now rival football, with millions tuning in for matches featuring Sinner, Cobolli, Berrettini, and Jasmine Paolini. Youth participation in tennis has surged, with over a million registered players in 2024, up dramatically from 129,000 in 2001. Parents and young fans alike are increasingly choosing tennis over football, signaling a generational shift in Italy’s sporting landscape and cementing tennis as the country’s new pride and passion.

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