Tiger Woods ends decades-long partnership with Nike

Posted : 09 January 2024

In a seismic shift within the world of golf and sports endorsements, Tiger Woods, the iconic 15-time major champion, has officially parted ways with Nike, the sportswear giant that has been synonymous with his career for over two decades.


The announcement came through a compelling social media post where Woods, who first donned Nike apparel as a 20-year-old prodigy, bid farewell to the brand that played an integral role in his remarkable journey.


Since inking his initial five-year, $40 million deal with Nike in 1996, Woods consistently renewed and extended his contract, solidifying it as one of the most lucrative endorsement agreements in the history of sports.


The pinnacle of this partnership was marked by a colossal 10-year pact in 2013, reportedly valued at a staggering $200 million. Over the 27-year collaboration, Woods reminisced on the countless incredible moments and memories, expressing gratitude for the profound impact Nike had on his career.


Woods, now 48, returned to competitive golf last November after a seven-month hiatus due to injuries. His enigmatic statement, concluding with "See you in LA!", hints at his potential participation in the upcoming Genesis Invitational at Riviera Country Club from February 15-18.


As the golfing world processes this unexpected development, Nike reciprocated with a social media tribute, recognizing Woods' unparalleled contributions to the sport and acknowledging his role in redefining golf while breaking barriers globally.


The separation from Nike comes as Woods, a master of comebacks, navigates a new chapter in his career. Despite the conclusion of this iconic partnership, Woods expressed optimism for the future, alluding to the prospect of another compelling chapter.


His decision to don FootJoy shoes at the 2022 Masters, following a life-altering car crash in February 2021, showcased the athlete's need for enhanced stability, prompting speculation about his evolving needs and preferences.


This announcement follows another significant departure in the golfing world, as former world No. 1 Jason Day recently left Nike for the allure of Malbon, a luxury golf apparel brand founded in 2017. As the golf landscape undergoes transformations, Woods' next steps will undoubtedly captivate fans and the sports industry at large.



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