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LIV Golf league presses forward amidst PGA Tour's mega-deal, welcomes Jon Rahm for season opener

Posted : 02 February 2024

Despite the PGA Tour sealing a groundbreaking deal with US sports team investors potentially worth up to $3 billion, LIV Golf League Commissioner Greg Norman remains steadfast in asserting that the Saudi-backed series is proceeding "full steam ahead." Reigning Masters champion Jon Rahm is set to make his LIV Golf League debut, kicking off the third season at Mayakoba in Mexico this Friday.


Norman, in a letter addressed to LIV staff and obtained by The Golf Channel, attributed the PGA Tour deal with Strategic Sports Group (SSG) to the atmosphere created by LIV Golf League. He emphasized that ongoing merger discussions between the PGA and DP World tours, along with the backing of LIV by Saudi Arabia's Public Investment Fund (PIF), will not alter LIV Golf's positive trajectory or future plans.


While the PGA Tour and PIF announced a framework agreement for a merger deal in June, the final contract's details, including potential penalties for PGA defectors returning from LIV, remain unresolved. Jordan Spieth, a three-time major winner, expressed on Wednesday that there is currently no urgency for a merger, despite the PGA-SSG deal allowing for PIF investment.


Greg Norman remains optimistic about LIV Golf League's future, citing its rapid success in a short period. He affirmed a commitment to expansion and expressed confidence in the league, its stakeholders, and global supporters.


Jon Rahm echoed this sentiment, emphasizing that top-level decisions regarding the league's future and merger talks are in the hands of individuals with greater influence, leaving players to focus on their primary goal—playing golf and delivering strong performances.


Sergio Garcia, one of the early entrants to LIV, welcomed Rahm to the league, emphasizing the excitement and significance of having a player of Jon Rahm's caliber join the ranks, characterizing it as a fantastic addition to the league.


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