If you attend a Tennessee Titans home game next NFL season, you might detect the scent of mayonnaise in the air. Quarterback Will Levis and Hellmann's mayonnaise have collaborated to introduce a new product called "Will Levis No. 8." This unique perfume was inspired by Levis's viral college video in which he drank coffee mixed with mayonnaise, drawing significant attention. Priced at $8 per bottle, the perfume is available for purchase across the United States. Advertised as containing notes of lemon pie, mayonnaise, coffee, musk, and vanilla, the product represents Hellmann's first venture into the perfume industry and the inaugural fragrance released by a sauce company.
The partnership between Levis and Hellmann's is not unprecedented. In November 2023, they introduced the Mayonnaise Mocha, a distinctive beverage created and sold at a Nashville coffee shop, home to the Titans. The drink featured a blend of one and a quarter cups of hot milk, two shots of espresso, one tablespoon of Hellmann's mayonnaise, and a tablespoon of chocolate or mocha syrup, offering a creamy and unique flavor profile.
Currently, Levis and the Titans are in the thick of their training camp for the 2024 NFL season. With two preseason games remaining, they are gearing up for their regular season opener against the Chicago Bears on September 8. Last season, the Titans struggled, finishing last in the AFC South with a 6-11 record. Levis, who was a rookie, secured the starting quarterback position in the eighth week of the season and led the team to three wins in their final nine games.
ADD A COMMENT :