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Sunderland owner apologizes for Newcastle slogans in stadium bar

Posted : 05 January 2024

Sunderland owner Kyril Louis-Dreyfus expressed his dismay after a bar at the Stadium of Light was adorned with Newcastle slogans ahead of the FA Cup third-round tie. The Black Cats Bar, intended for away fans, displayed signs like "keep the black and white flying high."


Louis-Dreyfus, regretting the incident, acknowledged the club's serious error in judgment, leading to the removal of the inappropriate signs. He issued a public apology, assuring fans that he would take personal responsibility and make necessary changes to improve the club's conduct.


The redecoration, including signs like "we are united" and a reference to former Sunderland manager Peter Reid, was met with widespread criticism. The club, in response to fan concerns, issued a statement expressing regret and acknowledging the need for an immediate review to understand the unfolding process leading to the incident.


Former Sunderland striker Marco Gabbiadini labeled the error as embarrassing, emphasizing the expectations for a new ownership group to exhibit better knowledge of football dynamics, especially given the region's passion for the sport.


The incident has sparked disappointment among supporters, with Louis-Dreyfus vowing to rectify the situation and address the areas where improvements are needed.


The controversy surrounding the bar's decoration has not only marred the prelude to the FA Cup clash but has also led to reflections on the ownership's understanding of the club's history and the intense rivalry with Newcastle, as highlighted by Gabbiadini's comments.


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