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Sir Nick Faldo suggests golf capitalizes on merger between tours and Saudi Arabia's PIF

Posted : 28 June 2023
Sir Nick Faldo, a six-time major winner, believes that tournaments like the British Masters can benefit from the controversial merger involving golf's established tours and Saudi Arabia's Public Investment Fund.

He suggests that golf should adopt a similar outlook to Formula 1 in order to fully capitalize on the deal. Faldo also predicts that the breakaway LIV Tour, led by his former rival Greg Norman, will fade from relevance.
 
As the event host for the Belfry tournament, Faldo envisions a bright future for the competition at a venue that has hosted the Ryder Cup on four occasions. Despite the current field lacking the strength of past years, with only eight of the world's top 100 players participating, Faldo hopes to elevate the event's status in the future.
 
To make golf a truly global sport with extensive coverage, Faldo suggests looking at how other sports promote themselves, such as Formula 1. He highlights the need for golfers to embrace a different mindset, allowing more access and interaction with fans and media to create stronger personalities and characters in the sport.
 
Faldo admits to being uncertain about the outcomes of the unexpected merger between the PGA Tour, DP World Tour, and PIF, which was announced in June. He speculates that the partnership was necessary to avoid exorbitant legal bills.

Meanwhile, the LIV Tour continues at Valderrama, but Faldo believes it will fade out in a year or so, despite the significant money it has injected into the men's game.
 
Reflecting on the differences in prize money from his era, Faldo acknowledges the significant increase in earnings for today's golfers.

While the LIV Tour has brought hyperinflation to the game with its lucrative tournaments, Faldo remains content with the decisions made by players who opted to join the new circuit. He believes that minimal coverage and lack of visibility will ultimately impact the tour's longevity.
 

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