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Red Bull Invests in Leeds United, Becoming Main Shirt Sponsor

Posted : 30 May 2024

Red Bull has made a significant move by acquiring a minority stake in Leeds United and securing the position of the main shirt sponsor for the English Championship club in the upcoming season. This announcement marks Red Bull's expansion into football, adding to their existing partnerships with football clubs such as RB Leipzig, Red Bull Salzburg, and New York Red Bulls, alongside their renowned presence in Formula One.


Expressing enthusiasm for the collaboration, Leeds United chairman Paraag Marathe highlighted the shared vision between the club and Red Bull, emphasizing their mutual commitment to the future success of Leeds United. Marathe sees Red Bull's involvement as a pivotal moment for the club, offering invaluable support from their consortium of investment partners to help navigate the club's journey forward.


With Leeds United gearing up for another season in the Championship following their recent playoff final loss to Southampton, Red Bull's chief executive of corporate projects and investments, Oliver Mintzlaff, underlined the company's aspiration to aid the club's return to the Premier League. Mintzlaff emphasized Red Bull's alignment with Leeds United's ambitions, aiming to contribute to the club's growth and eventual establishment in the elite ranks of English football.


The partnership between Red Bull and Leeds United signifies a strategic move by both parties to pursue success at the highest level of football. As Red Bull brings its experience and resources to the table, Leeds United aims to harness this support to elevate their competitive edge and strive towards achieving their long-term objectives, including a return to the Premier League.


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