NPFL Signs ₦2bn Commercial Deal to Expand TV and Data Rights

Posted : 17 November 2025

The Nigeria Premier Football League (NPFL) has taken a major commercial leap by announcing a landmark five-year data management and commercialization agreement with Inview Technologies Nigeria Limited and AS Production Hub Limited.

The deal, valued at ₦2 billion, includes a mandatory ₦800 million upfront activation fee, marking one of the most ambitious financial commitments in the modern era of Nigerian domestic football.

Under the new arrangement, NPFL matches will now be available on free-to-air television as well as designated digital platforms — a move expected to dramatically expand audience reach and deepen fan engagement nationwide.

Speaking at the signing ceremony, NPFL Chairman Gbenga Elegbeleye said the league is deliberately transitioning into an era of commercial innovation, content expansion, and broader access.

“We want every Nigerian home — in villages, towns, and major cities — to easily watch the NPFL.

Our focus now is to create consistent, quality content that will be available on as many platforms as possible,” Elegbeleye said.

He emphasized that the partnership is only one part of a larger strategy.
“This agreement with Inview and AS Production Hub does not shut the door to other broadcasters.

The league is being unbundled, which means more broadcasters are welcome to come in.

More partners mean more revenue, more coverage, and ultimately more development for our clubs and players.”

Nigeria Football Federation (NFF) President Ibrahim Musa Gusau commended the NPFL leadership for staying focused despite challenges.

“It may not seem as fast as Nigerians expect, but what NPFL is doing is foundational.

With patience and consistent support, they will get it right in every dimension,” Gusau stated.

In another major commercial engagement, the league signed a strategic data partnership worth over ₦600 million with Round Up Technology, which includes an annual ₦140 million payment for technical data services covering players, match statistics, analytics, and performance parameters.

This marks the first time the NPFL will receive structured commercial income directly tied to data mining and monetization, a standard practice in Europe’s top leagues.

Dignitaries present at the signing included Charles Ebuebu (Director-General, National Broadcasting Commission), Mallam Lanre Issa-Onilu (Director-General, National Orientation Agency), and Mallam Jibrin Baba Ndace (Director-General, Voice of Nigeria), among other top government and industry figures.

With this new framework — television unbundling, direct data monetization, and open-door broadcast access — the NPFL appears poised to enter its most commercially promising era yet.

NPFL Signs ₦2bn Commercial Deal to Expand TV and Data Rights

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