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NFF Partners Vivacity Group on Youth Innovation, Entrepreneurship, and Employment

Posted : 05 September 2025

The Nigeria Football Federation (NFF) has entered into a strategic partnership with Vivacity Group, a non-governmental organization, to advance the Future of Work Initiative (NigeriaWorks 2030). The collaboration is designed to boost innovation, entrepreneurship, and youth employment in sectors such as agriculture, agribusiness, technology, creative industries, and the care economy.

 

Driving Youth Development Through Football and Innovation

During a courtesy visit to the NFF Secretariat on Tuesday, Vivacity Group’s Founder and CEO, Oluwakemi Ann-Melody Areola, praised NFF President Alhaji Ibrahim Musa Gusau (MON) for his leadership in elevating Nigerian football internationally while also nurturing grassroots talent.

 

Areola emphasized that the initiative aims to provide Nigeria’s youth, entrepreneurs, and professionals with essential skills and opportunities to compete globally in the 21st-century economy. She highlighted football’s unique role in uniting communities, fostering national pride, and opening pathways to broader economic development.

 

NFF’s Commitment to Youth Empowerment

Responding to the partnership, NFF President Gusau assured that his administration would continue to support initiatives that empower young people, engage professionals productively, and foster social cohesion.

 

NFF General Secretary, Dr. Mohammed Sanusi (MON), also endorsed the partnership, advising Vivacity Group to adopt targeted strategies that would accelerate the achievement of its goals under the NigeriaWorks 2030 framework.

 

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