The Confederation of African Football (CAF) has chosen Augustine 'Jay Jay' Okocha, a Nigerian football icon, to participate in its newly inaugurated CAF Ambassadors Programme. This announcement was officially made on Monday through CAF's website. Okocha is joined in this esteemed program by renowned football personalities like Senegal's El Hadji Diouf, Ghana’s Asamoah Gyan, and former Egypt midfielder Ahmed Hassan.
The selection criteria for these four legends encompass various aspects, including their sporting and career achievements, social impact, and commercial value.
The CAF Ambassadors, recognized as prominent public figures, will play a crucial role in promoting both CAF and African football. Their responsibilities go beyond the field, involving participation in tournaments, charitable initiatives, commercial events, and other social activities.
This initiative is anticipated to broaden CAF's reach and impact, incorporating personalities from diverse fields, resulting not only in commercial benefits but also significant social impact across the continent.
Okocha, often praised as one of Africa’s most talented players, has had an illustrious career. His accomplishments include winning the 1994 Africa Cup of Nations with Nigeria and securing Olympic gold in Atlanta, USA, two years later. Okocha's exceptional performances have solidified his place among the best players in the history of clubs such as Frankfurt, Fenerbahce, PSG, and Bolton Wanderers.