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Team Liquid forms strategic partnership with Carrefour Brazil for 'hero's journey' campaign

Posted : 21 March 2024

Team Liquid, a prominent esports organization, has unveiled a strategic partnership with Carrefour's Brazilian division, marking a significant collaboration between the esports and retail sectors. The joint venture, facilitated by esports and gaming agency Unlocked, centers around the 'Hero's Journey' campaign, where Team Liquid will actively participate to engage fans and promote Carrefour Gaming's offerings in Brazil. Key influencers from Team Liquid, Rafael 'Rakin' Knittel and Claudia 'Haru' Andriolo, will serve as ambassadors, leveraging their social media presence and hosting dedicated Twitch streams to interact with their fanbase.


The activation entails a multifaceted approach, including social media engagements, Twitch streams, and in-store events at the Sao Paulo Carrefour outlet, where fans can partake in interactive experiences like the 'beat the pro' challenge. Furthermore, fans purchasing Carrefour Gaming gift cards will have the opportunity to participate in gaming-related giveaways and potentially win an exclusive tour of the Sao Paulo Team Liquid Alienware Training Facility, enhancing their connection with both brands.


Commencing later this week with a dedicated Twitch stream on Rakin's channel and an in-store activation at the Osasco Carrefour Hypermarket, the Hero's Journey campaign aims to immerse Brazilian gamers in an unparalleled gaming culture experience. For Carrefour, this collaboration represents a strategic expansion of their engagement strategies, building on their prior partnerships with esports entities and demonstrating a commitment to meeting the diverse interests of consumers, particularly within the burgeoning gaming community in Brazil.


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