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TALON Esports partners with Peppermint Field for Arena of Valor season 2024, focusing on healthier gaming habits

Posted : 16 February 2024

Asian esports organization TALON Esports has forged a partnership with peppermint-based oil and inhaler brand Peppermint Field ahead of the 2024 Arena of Valor season. As part of this collaboration, Peppermint Field becomes the official inhaler partner for TALON Esports' Arena of Valor roster, focusing on promoting healthier habits and nasal health through planned activations and campaigns.

 

Peppermint Field, owned by Bertram 1958, known for its peppermint oil recipe created over 50 years ago, aims to leverage a similar formula in inhalers to provide users with a robust peppermint-based scent.

 

The partnership entails various activations and co-branding initiatives, featuring the integration of Peppermint Field's logo on TALON's Arena of Valor players' jerseys. Additionally, the collaboration will produce lanyards for players, facilitating the use of inhalers during both gameplay and streaming sessions.

 

Both companies plan to engage in co-branded activations through social media platforms. TALON Esports' Arena of Valor team is currently participating in the 2024 Summer split of the RoV Pro League, competing against other prominent organizations like PSG Esports and Bacon Time in the offline Thai tournament.

 

Meena Akrapongpisak, Assistant Vice President of Marketing at Bertram (1958) Co., Ltd, expressed confidence in TALON's determination and success in achieving national and international championships. The partnership aims to support TALON in inspiring the younger Thai generation to pursue their gaming and esports passions on the global stage.

 

TALON Esports has been active in various ventures this year, including a strategic partnership with NFT MOBA game Apeiron, where TALON players serve as advisors to the game's developers. In the competitive arena, TALON has joined the PUBG Mobile Super League as a partner team, with their roster reigning as champions of the Arena of Valor International Championship 2023.

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