Shikenso Analytics, Bright Up Agency join forces to enhance esports consultation process

Posted : 30 January 2024

Shikenso Analytics, a German esports data and analytics firm, has entered into a partnership with Bright Up Agency, an esports agency founded by industry veterans Marco Niemann and Dominic Müller. Bright Up Agency aims to enhance its consultation process for brands and rights holders by leveraging Shikenso's data insights.

 

Shikenso Analytics is renowned for its AI and stream monitoring tools that provide esports organizations with partnership and sponsorship analytics. The collaboration will grant Bright Up Agency access to Shikenso's extensive data set, acquired through partnerships with top esports brands like Ninjas in Pyjamas, BLAST, Pinnacle, and G2 Esports.

 

The partnership signifies a strategic move by Bright Up Agency to utilize Shikenso's advanced analytics for more efficient client support. By incorporating Shikenso's tools, Bright Up Agency aims to better understand and communicate the value it can offer to both endemic and non-endemic brands in the esports industry.

 

Shikenso's expertise, gained from years of collaboration with major esports entities, positions the partnership as a valuable asset for Bright Up Agency to navigate the dynamic esports landscape strategically. Marco Niemann, Managing Director & Co-Founder of Bright Up Agency, emphasizes the importance of data in the esports industry and anticipates significant benefits for clients through the collaboration.

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