Esports betting company Rivalry has unveiled plans for FragFest, a Counter-Strike 2 (CS2) LAN tournament in collaboration with Counter-Strike commentator Mohan ‘Launders’ Govindasamy. Set to be the inaugural CS2 LAN event in Toronto, Canada, FragFest is scheduled for January 6, 2024, at the Red Bull Gaming Studio within OverActive Media’s Toronto headquarters. Sixteen teams will compete for a prize pool of $2,500 CAD, with specific team details not disclosed. The FragFest event is an extension of Rivalry’s ongoing partnership with Launders, aiming to engage Toronto esports enthusiasts through various activations and online content.
Rivalry, headquartered in Canada, has been expanding its esports offerings across the country and obtained a license to operate in Ontario. In June 2023, the company introduced an esports betting app in the region, featuring markets on games like Counter-Strike, League of Legends, and Call of Duty. Bookmakers have increasingly ventured into organizing esports events to directly engage with fans and bettors, such as the Pinnacle Cup series, GG.BET’s ‘Match of LeGGends,’ BetBoom Dacha, Thunderpick CS:GO World Championship, and Roobet Cup.
Rivalry reported its Q3 2023 financial results in November, revealing a net loss but also recording growth in betting handle and total revenue. Britt Doll, Rivalry’s Canada Marketing Director, expressed enthusiasm for the FragFest event, highlighting Launders’ unique industry presence and alignment with the company's vision for creating meaningful experiences in the local esports community. The FragFest tournament coincides with the growing prominence of Counter-Strike 2, adding to the excitement surrounding the upcoming major event for the game in the coming months.