Esports organization Resolve has announced a strategic partnership with sustainable energy company GRIDSERVE, naming them the headline sponsor for its Rocket League division. Under the collaboration, the Rocket League team will compete as 'GRIDSERVE Resolve,' incorporating GRIDSERVE into content, branding, and in-game decals.
This marks GRIDSERVE's entry into esports, with a focus on environmental sustainability. As part of Psyonix's revenue-sharing scheme, fans can purchase in-game cosmetics, with 30% of the revenue benefiting organizations like Resolve. Additionally, Resolve plans to launch a climate-positive project in the coming year, extending beyond achieving net-zero goals.
Founded in 2016, GRIDSERVE is a tech-enabled sustainable energy business that aims to reach a new audience through esports. Resolve, established in 2015, hosts competitive Rocket League teams and has previously partnered with entities like Williams Racing and SKINS.
The collaboration with GRIDSERVE reflects a growing trend in the esports industry, where organizations engage in partnerships with a positive impact. Guild Esports and EXCEL ESPORTS are among the British esports entities that have entered similar partnerships this year to promote diversity and financial literacy, respectively.
Jeff Simpkins, COO of Resolve, expressed enthusiasm about the partnership, emphasizing the alignment of values with GRIDSERVE's commitment to delivering sustainable energy at a significant scale. The collaboration underscores a shared dedication to environmental consciousness and the promotion of positive messages about the planet's well-being.