Brazilian esports powerhouse, LOUD, has scored a winning goal with the addition of Real Madrid winger Vinicius Jr to its roster, not as a player, but as a co-owner. In a strategic move, the football sensation will lend his expertise to LOUD, bringing a fresh wave of energy to the esports scene. Vinicius Jr's role as co-owner involves not only contributing to content production but also championing educational initiatives under the umbrella of the Vini Jr Institute.
The dynamic collaboration will see Vinicius Jr taking the lead in producing exclusive content for LOUD's social media platforms. The esports organization, in a tactical play, aims to captivate the attention of the next generation, shifting its focus towards entertainment with the Brazilian footballer at the helm. This move positions Vinicius Jr as a trailblazer, bridging the gap between traditional sports and esports.
Beyond the realm of content creation, Vinicius Jr is set to join forces with LOUD for innovative initiatives through his Vini Jr Institute. Established in 2021, the institute has been a beacon of educational resources for Brazilian children, facilitated by a mobile application. With the strategic support of LOUD, the collaboration aims to enhance content offerings and elevate efforts to revolutionize early-year education in Brazil.
Vinicius Jr's venture into esports mirrors a growing trend among football luminaries. Following in the footsteps of Swedish footballer Pontus Jansson and the iconic Lionel Messi, Vinicius Jr is carving a niche for himself in the esports industry. This marks a significant evolution for LOUD, founded in 2019, which has swiftly risen to prominence as one of the fastest-growing esports organizations in Latin America, dominating the headlines in 2022 for its success in VALORANT, League of Legends, and the Brazilian Free Fire League.
In response to Vinicius Jr's appointment, Bruno Bittencourt, Co-founder of LOUD, expressed enthusiasm, stating, "Vini Jr represents how gaming culture is evolving beyond the screen and into fashion, sports, and even social causes. Together, we'll exercise that new identity by developing original content, supporting youth education, and finding new ways to improve communities throughout Brazil and Latin America. We're very excited to welcome Vini Jr to LOUD's ownership group as we work to inspire the next generation of gamers." The partnership between Vinicius Jr and LOUD promises to be a game-changer, transcending boundaries and leaving an indelible mark on the esports landscape.