Quadrant, the esports and gaming organization founded by British Formula 1 driver Lando Norris in 2020, has successfully raised a substantial 'seven-figure' investment in a recent funding round to support its expansion initiatives. While the exact amount remains undisclosed, this significant funding places it among the largest investment rounds globally in recent months.
Quadrant has become renowned for its partnerships with industry giants like JBL Quantum and SCUF, coupled with the creation of successful merchandise lines and content series, emphasizing its focus on esports, apparel, and entertainment. The organization actively competes in popular esports titles such as Halo and Fortnite.
As part of its strategic growth plan, Quadrant has welcomed William Jonathan Lenney, popularly known as WillNE, as its newest Co-Owner. WillNE, a well-known UK YouTube star with over 5 million subscribers, is recognized for his engaging challenge and variety-themed videos.
The collaboration aims to leverage Lenney's unique content creation skills to further elevate Quadrant's brand presence. The funds raised from the investment round will play a pivotal role in expanding Quadrant's business operations and facilitating the development of an 'industry-leading' subscription platform, marking a significant step forward for the organization.
Lando Norris, expressing his enthusiasm for Quadrant's progress, stated, "Quadrant is going from strength to strength, and it's so exciting for me to see the team grow and create awesome moments for fans year after year.
This announcement is a great way to kickstart 2024, enabling us to supercharge the company and give us the best chance to fulfill our lofty ambitions." With the infusion of capital and the addition of influential personalities like WillNE, Quadrant is poised for continued success and innovation in the esports and gaming industry.