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Prodigy Agency Launches Prodigy Solutions to Help Brands Navigate Esports

Posted : 11 December 2024

Prodigy Agency, a prominent esports and gaming talent agency, has launched a new initiative called Prodigy Solutions, designed to assist game publishers and brands in navigating the esports industry. This new division will focus on a range of services, including consulting, influencer management, marketing strategy execution, and more, to help companies engage with the growing gaming ecosystem.

 

The agency, known for representing top esports talents like TenZ (VALORANT), ZywOo (Counter-Strike), and ScreaM (VALORANT), aims to apply its expertise in esports to support brands and publishers looking to enter or expand within the industry.

 

Prodigy Solutions will leverage the agency’s experience in working with esports brands, organizations, and other entities to provide valuable guidance and support.

 

One of the key offerings of Prodigy Solutions will be consulting services, where the team will provide strategic advice and guidance for companies looking to make an impact in gaming and esports.

 

Additionally, the division will offer services in influencer and creative strategies, assisting brands in crafting effective marketing campaigns that resonate with the gaming community.

 

In addition to consulting and strategy development, Prodigy Solutions will handle campaign execution, influencer curation, and contract management. The company emphasized its ability to activate various esports properties, including events, competitions, teams, and content initiatives, helping clients maximize their reach and impact in the gaming space.

 

CEO Jérôme Coupez expressed excitement about expanding the agency’s capabilities, noting that Prodigy Solutions will offer full-scale support from strategy to execution, helping brands tap into the vast potential of esports.

 

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