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OverActive Media partners with CUPRA for League of Legends Teams MAD Lions KOI, Movistar KOI

Posted : 25 April 2024

OverActive Media, esports holding company, has announced a new partnership with Spanish car brand CUPRA, solidifying the car maker as an official partner of OverActive's League of Legends teams MAD Lions KOI and Movistar KOI. The collaboration includes featuring CUPRA's logo on player jerseys, marking a significant step in OverActive's strategic partnerships within the esports industry.


This partnership marks a reunion between OverActive and CUPRA's parent company SEAT, as CUPRA previously sponsored MAD Lions before the organization underwent restructuring in 2024. Notably, Ibai Llanos' KOI, before joining the LEC with Rogue's parent company Infinite Reality in 2022, had its own sponsorship with CUPRA while competing as a standalone tier-two League of Legends organization in the LVP SuperLiga.


With CUPRA joining Movistar as another Spain-based partner of OverActive's teams, the collaboration underscores OverActive's focus on engaging national supporters. The presence of streamer Ibai and MAD Lions KOI's predominantly Spanish LEC roster is expected to drive the growth of a passionate Spanish fanbase, further enhancing the visibility and reach of OverActive's esports initiatives.


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