Best Odds Center
best odds centre button
Click here!
Live Sport
watch live tv button
Click here!
to watch
Click here!
Live Scores
play watch Live Score button
Click here!

Lexus drives into Esports as presenting partner for Ultimate Madden Bowl

Posted : 31 January 2024

Lexus has secured the role of official presenting partner for the Ultimate Bowl, the premier Madden esports event of the year.


This partnership means Lexus' name will be prominently featured in broadcasts of the Ultimate Madden Bowl, a Madden esports event scheduled during the Super Bowl in February 2024.


The Madden Bowl, part of EA Sports' American football simulation game, will kick off on January 30th, with the top 14 Madden players vying for a spot in the finals on February 9th in Las Vegas, just days before the Super Bowl.


Alongside the title, the winning players will compete for a share of the $1 million prize pool and an official championship ring crafted by Jostens, a renowned Super Bowl ring maker.


In addition to serving as the presenting partner, Lexus will engage in an intriguing activation with EA Sports. The automotive brand will gain virtual naming rights to an in-game stadium known as the Lexus Stadium, featured in MADDEN NFL 24’s Ultimate Team mode.


Greg Kitzens, Lexus Marketing's general manager, expressed excitement about supporting the Madden NFL players and emphasized how the partnership aligns with Lexus' culture of innovation and performance.


The collaboration enhances the presence of Lexus in the esports arena, leveraging the popularity and significance of the Madden Bowl during the Super Bowl festivities, providing an engaging platform for both the automotive brand and Madden enthusiasts.


Hot Topics

close button
Please fill captcha :