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Indian esports veterans launch Trident gaming to foster emerging talent

Posted : 06 February 2024

Two prominent figures in the Indian esports and gaming scene, Abhijeet ‘Ghatak’ Andhare and Sunny ‘Fea’ Lohia, have joined forces to establish a new esports company in India named Trident Gaming.


Focused on grassroots development, Trident Gaming aims to foster emerging talent, produce content, and facilitate partnerships between brands and esports stakeholders.


Both founders bring extensive experience to the venture, with Andhare being a former professional PUBG Mobile player and coach, while Lohia has a background in production, previously working for Esports Network.


Trident Gaming stands out for its commitment to showcasing emerging talent in India, emphasizing the creation of various revenue streams and elevating the country's esports industry.


The company plans to initiate projects designed to identify and support rising stars, contributing to the development of national esports icons. Trident Gaming is in discussions with educational institutions to integrate esports education into their curriculum, underscoring their multifaceted approach to industry growth.


In addition to their grassroots focus, Trident Gaming will function as a talent management and esports agency, collaborating with brands on marketing activations, talent representation, content production, and sponsorships. The company also aims to assist international organizations seeking entry into the Indian esports market by providing support in scouting, management, bootcamps, and legal frameworks.


Sunny Lohia, co-founder of Trident Gaming, emphasized their dedication to disrupting the gaming and esports industry through education and awareness, positioning Trident as more than just a marketing agency with a commitment to grassroots development and talent management.


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