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Heroic enters Global Partnership with Thunderpick

Posted : 19 March 2024

Scandinavian esports organization Heroic has recently revealed a groundbreaking partnership with Thunderpick, an esports cryptocurrency betting platform. The collaboration, spanning multiple years, designates Thunderpick as the Exclusive Global Betting Sponsor for all Heroic's rosters.


Thunderpick, experiencing steady growth in 2024, cements its presence in the esports realm with this strategic alliance, marking its second major collaboration with a global esports entity following its previous partnership with Evil Geniuses. Additionally, Thunderpick is the driving force behind the Thunderpick World Championship, a prestigious $1 million Counter-Strike tournament slated for later this year, with Heroic confirmed as a participant.


In a significant expansion of the partnership, Thunderpick extends its sponsorship beyond Heroic's CS2 team to encompass its Dota 2 roster, recently unveiled and set to compete at ESL One Birmingham 2024. Furthermore, Heroic's simulation racing squad will also proudly carry Thunderpick's sponsorship banner.


Kelly Sanders, Thunderpick's Head of Strategy, expressed enthusiasm about the collaboration, highlighting Heroic's esteemed reputation and success across various esports disciplines. Sanders emphasized Thunderpick's commitment to supporting Heroic's journey, including their participation in the Thunderpick World Championship 2024, and fostering innovation within the esports sector.


Both Heroic and Thunderpick have embarked on significant ventures this year. Heroic's departure from the Louvre Agreement, a prominent contract with ESL FACEIT Group, in March, coupled with the appointment of Krystian Jaroszynski, former Level Infinite Esports manager, as the new Chief Commercial Officer, reflects the organization's dynamic evolution. Concurrently, Thunderpick announced its collaboration with the*gameHERs, a women-focused esports community platform, and expanded its tournament series, positioning itself as a driving force in esports engagement and development


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