Georgia's iGaming Potential Shines Through on Day One of iCS 2023

Posted : 06 December 2023

Day One at the iGaming Crossroads Summit 2023 unveiled the immense potential of Georgia’s iGaming landscape, uniting C-level experts to acquire distinctive industry insights and expand their network at this inaugural summit.


Centred on responsible gaming and strategic growth in Georgia, the day underscored adapting to evolving regulations, market entry strategies and establishing a strong brand presence. Beyond Georgia, diversity and sustainability took centre stage, crafting a narrative poised to resonate well past the summit's lively debut.


Regulatory Evolution in Georgia

George Mamulaishvili, Head of Administration at the Georgian Gambling Association, set the tone for the day with an informative keynote address, delving into the intricacies of the gambling sector's role in the economy. Mamulaishvili provided a deep understanding of the Georgian regulatory environment, guiding businesses to establish a robust presence in the burgeoning iGaming market.


Georgia's crucial iGaming regulatory changes was further discussed in an excellent panel moderated by Lavrenty Gubin (Plasma 8). The panel, featuring Giorgi Tsamalaidze, (Random Systems Georgia LLC), Ivan Kurochkin (4H Agency), Irakli Arjevanidze (IBCCS Tax), and Nika Gigashvili (SMH), expertly dissected advertising bans, a raised age limit (now 25), and fortified responsible gaming measures.



AI: The Driving Force of iGaming Innovation

Göktuğ Boğaç ÖGEL, (Azerlotereya), explored the profound socio-cultural and economic impacts of AI on customer engagement with betting platforms, ÖGEL provided practical strategies for companies to thrive amidst these shifts.


Sergejs Ponomarjovs (SEOBROTHERS), also delivered a stellar presentation on the impact of AI on SEO. His insights provided a clear roadmap for maintaining online visibility and relevance in the ever-evolving digital landscape.


“AI is playing a pivotal role in the advancement of search engines. AI-powered search engines, such as Google Search and Bing, are capable of comprehending the intent behind search queries, delivering more relevant and personalised results to users” - Sergejs Ponomarjovs, Head of SEO, SEOBROTHERS


Branding in the Competitive iGaming Arena

A captivating discussion, led by Alina Prokopenko (Aldes) emerged as another standout panel of the day. Baki Lortkipanidze (SMH Global), Valerian Chanchibadze (Orbital Gaming), Vakhtang Mdivani (, and Göktuğ Boğaç ÖGEL (Azerlotereya) stressed the importance of a robust brand identity and staying true to core values, empowering iGaming companies to establish a lasting presence in this fiercely competitive market.


Day One ignited a dynamic summit, brimming with inspiration and innovation. Attendees departed not just with insights but invaluable connections and a roadmap for navigating Georgia's exciting iGaming market. Anticipate more excitement, knowledge, and networking as iCS2023 unfolds the future of iGaming in Georgia on Day Two.


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