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Fnatic partners with Steelcase to enhance gaming comfort and performance

Posted : 26 April 2024

Fnatic, a UK-based esports organization, has recently announced a significant partnership with renowned furniture manufacturer Steelcase. Under this collaboration, Steelcase will supply its specialized gaming chairs to Fnatic's players, creators, and staff across Europe. Additionally, both brands are set to collaborate on creating content and activations focused on ergonomics.


Steelcase, established over a century ago, has earned prominence as a leading manufacturer of ergonomic furniture, including chairs, tailored for comfort and functionality. With a global presence and a workforce exceeding 11,000 employees, Steelcase caters to various sectors such as gaming, co-working spaces, traditional offices, and healthcare institutions through its diverse range of products and sub-brands.


Within the esports sphere, Steelcase has established partnerships with notable entities like North American organization Luminosity Gaming and Riot Games, serving as the official gaming chair provider for the VCT Pacific League. Notably, Fnatic's outstanding sales of VCT EMEA in-game team capsules have garnered attention, as revealed by Riot Games in March 2024.


Functioning as Fnatic's 'Official Performance Seating Sponsor,' Steelcase aims to integrate its expertise in high-performance ergonomics into the gaming community. This collaboration will involve Fnatic providing insights to enhance potential future gaming products developed by Steelcase, fostering a mutually beneficial relationship.


Andrea Kilin, Director of EMEA Retail Business at Steelcase, expressed enthusiasm about the partnership, highlighting shared values of excellence, performance, and well-being. The Steelcase partnership adds to Fnatic's recent major deals, including a significant partnership with Betify and preparations for the upcoming Mid-Season Invitational in Chengdu, China, signaling the organization's continued growth and influence in the esports arena.


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