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Fnatic partners with Betify in multi-year esports betting deal

Posted : 25 April 2024

Fnatic, a prominent UK-based esports organization, has unveiled a multi-year partnership with online cryptocurrency casino Betify, marking Betify's debut in the esports realm. The seven-figure deal designates Betify as the official betting partner for Fnatic's Counter-Strike 2 team, showcasing a significant collaboration between esports and the cryptocurrency betting industry.


As part of the partnership, Fnatic and Betify will collaborate on creating video content for social media platforms and engage in creator activations at gaming events, enhancing their presence in the esports community. Additionally, the Betify logo will adorn Fnatic's jersey, making its debut appearance at the ESL Pro League Season 19, further solidifying the partnership's visibility.


While Betify ventures into esports for the first time, Fnatic brings a wealth of experience and reputation in the industry, particularly in games like League of Legends, VALORANT, and Counter-Strike. Despite Fnatic's last Counter-Strike Major victory dating back to 2015, the organization's continued expansion and influence across various esports titles make it an attractive partner for ventures into the space.


This collaboration aligns with a growing trend of cryptocurrency casinos and betting platforms investing in esports, as seen with other organizations like FaZe Clan and Heroic securing similar partnerships.


Although the exact financial details of the seven-year deal remain undisclosed, Betify's Partner Manager expressed enthusiasm, emphasizing that partnering with Fnatic goes beyond business—it's a heartfelt choice, underscoring the significance of the collaboration for both parties.


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