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Evil Geniuses Introduces Potter-Chi Collection Inspired by VALORANT Coach

Posted : 04 May 2024

Evil Geniuses, a prominent North American esports organization, has unveiled a new merchandise collection inspired by their VALORANT coach, Christine ‘potter’ Chi. Collaborating with Chi and muralist JUJMO, the collection includes stickers, shirts, hoodies, and other items influenced by Chi’s interests, officially dubbed the Potter-Chi Collection.


Christine Chi, renowned for her deep involvement in competitive FPS titles like Counter-Strike and VALORANT, boasts an illustrious career spanning over a decade. After competing professionally in Counter-Strike for teams like SK Ladies and Counter-Logic Gaming, Chi transitioned to an analyst role in CS:GO before ultimately embracing a coaching position in VALORANT, notably contributing to Evil Geniuses’ victory in the VALORANT Champions 2023 and earning recognition as the 2023 Coach of The Year in VCT Americas.


The collection crafted by Evil Geniuses mirrors Chi’s multifaceted interests and personality, incorporating elements such as fishing, barbecue, and other hobbies close to her heart. This innovative approach to merchandise creation marks a shift in the organization’s branding strategy, focusing on integrating their players and coaches into their merchandise offerings.


Kayci Evans, Evil Geniuses' Global Head of Marketing, emphasized that the Potter-Chi! collection celebrates Chi's remarkable achievements as a top-tier VALORANT coach and her broader contributions to esports, especially as an advocate for women's representation in the industry. The collaboration with Chi signals a new direction in the organization's branding efforts, promising more exciting releases for fans throughout 2024.


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