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100 Thieves Elevates Joseph ‘JungleJuiceLoL’ Jang to VP of Esports

Posted : 07 June 2024

North American esports organization 100 Thieves has announced Joseph ‘JungleJuiceLoL’ Jang's promotion to VP of Esports, revealed by Jang himself on social media. Jang expressed his commitment to continuing involvement with 100 Thieves' League of Legends LCS team while indicating plans for expanding the organization's presence in gaming and esports.


Jang's journey with 100 Thieves began in late 2017 when he joined as the Academy Director, gradually assuming various roles primarily focused on the League of Legends division. From head analyst to strategic coach and head of strategy and analytics, Jang has played pivotal roles within the organization, culminating in his recent position as General Manager.


Sharing his excitement on social media, Jang expressed readiness to face new challenges in the industry, having gained valuable experience working alongside industry leaders in different business areas. The announcement follows the recent leadership changes within 100 Thieves, with Jacob Toft-Andersen promoted to President for Esports and Julie Van appointed as the new COO.


Despite undergoing structural changes and layoffs in 2023, including the spin-off of its game development studio and energy drink brand Juvee, 100 Thieves remains commercially active in 2024. The organization continues to expand its partnerships, including collaborations with Oakley and Adidas Original, while maintaining a strong presence in esports across multiple titles, notably VALORANT, League of Legends, and Call of Duty.


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