The NBA is set to introduce a new format for its 2025 All-Star Game, pitching a United States team against a World team, reflecting the league's increasingly international talent. The exhibition match is scheduled for February 16, during the Winter Olympics, with NBC airing both the Olympics and the All-Star event. This move marks a strategic shift as NBC reclaims NBA broadcast rights, prompting a change in the All-Star Game's scheduling to an afternoon slot to better integrate with Olympic programming.
NBA commissioner Adam Silver explained the change during an interview with Fox Sports, citing inspiration from the NHL’s recent 4 Nations Face-Off tournament, which featured national squads from the USA, Canada, Sweden, and Finland.
Silver described the NHL's approach as "a huge success" and emphasized the opportunity to spotlight the USA versus World dynamic at a time when international basketball has become increasingly competitive, referencing Team USA’s challenging path to gold at the 2024 Paris Olympics.
Interest in the NBA’s All-Star Game has waned in recent years, with viewership numbers hitting their second-lowest in 25 years, despite format changes in 2024 that introduced a mini-tournament featuring four teams.
Critics and fans alike have called for more innovation, particularly in light of the NBA’s diverse player base. The shift to a USA vs World setup is seen as a direct response to these calls and a way to showcase the league's global appeal.
This international focus is timely, given that the league's Most Valuable Player for the past seven seasons has not been American, and the last two top draft picks hailed from France. With Joel Embiid, a former Cameroonian international, now representing Team USA, and rising global stars dominating the NBA, the 2025 All-Star Game promises a compelling clash of cultures and talent. This new direction may help reinvigorate interest in the event and reflect the modern NBA's truly global identity.
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