Giants Gaming, Opel Partner to launch Opel Corsa Electric in the Spanish Esports Community
Posted : 25 September 2023
Spanish esports organization Giants Gaming has partnered with German car manufacturer Opel, a part of the Stellantis group, to promote the new Opel Corsa Electric in Spain.
The collaboration will involve various activations and promotions throughout the year aimed at marketing the Corsa Electric to a younger audience, leveraging Giants' reach in the esports community.
The official launch of the Opel Corsa Electric is set to take place on September 26th at the Giants Gaming headquarters in Malaga, Spain. This event will include a media presentation and a fan gathering for Giants supporters.
It will feature popular Giants content creators, influencers, and gaming competitions, including simulation racing. The Corsa Electric will be available for purchase starting in October.
Giants and Opel plan to implement a range of promotions and activations, including campaigns involving streamers with large followings to introduce the Corsa Electric to a young and engaged audience.
José Ramón Díaz, CEO of Giants, expressed enthusiasm about the partnership, highlighting the synergy between esports and Opel's commitment to innovation. Vincent Lehoucq, Director of Opel in Spain and Portugal, emphasized the excitement of launching the new car at Giants' headquarters and its appeal to a younger demographic.